Cxense
6 Case Studies
Case Study: Sunnmørsposten achieves higher CTR and premium ad pricing with Cxense
A Cxense Case Study
How Sunnmørsposten Employed User Data To Deliver Targeted Advertising To Their Customers
Sunnmørsposten, a Norwegian regional newspaper, wanted to grow by building user profiles and using audience data to deliver more personalized, targeted advertising and improve reader engagement. To do this, Sunnmørsposten worked with Cxense, using Cxense Analytics and Cxense Advertising to gather and analyze real-time data.
Cxense helped Sunnmørsposten create user segments and optimize ads based on preferences, demographics, location, device, and intent. The result was stronger campaign performance, including 100% higher CTR than previous non-targeted campaigns, 45% CTR versus comparable ad placements, and the ability to price targeted advertising 30% higher than ordinary products without rebates.
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