Case Study: Mediagene achieves targeted advertising revenue growth with Cxense DMP

How Mediagene Utilized Targeted Advertising With Cxense DMP

Mediagene, a premium Japanese publisher behind sites like Gizmodo, Lifehacker, and Kotaku, wanted to grow revenue across its network by turning its content and audience data into targeted advertising opportunities. Working with Cxense and its DMP, Mediagene set out to deliver more relevant sponsored content and premium ad products to advertisers across its 20 million monthly users.

Cxense helped Mediagene launch the Brand Connect native advertising platform and build highly relevant audience segments for cross-site campaigns. The results included a 36% read rate among camera purchasers for a sponsored Gizmodo post, a 44% increase in brand recognition, and a 30% increase in purchase intent, showing stronger engagement and measurable impact from Cxense-powered targeted advertising.

Mediagene

Motoko Imada

CEO