Case Study: Keighley BID increases town centre footfall with CWJ Media digital marketing

Keighley BID boosts town centre footfall with CWJ Media and connects 120 local businesses

Keighley BID, an organization working to increase footfall and tourism in Keighley town centre, approached fellow local business CWJ Media to produce a range of promotional materials. Their challenge was to create effective advertising content to be distributed to local businesses and displayed across the town.

CWJ Media designed and produced a suite of materials including town centre guides, maps, window displays, and a quarterly magazine called Keighley Connect. This content, which highlights local retailers, pubs, and restaurants, is visible throughout the town and provides businesses with a platform to showcase their services. The solution implemented by CWJ Media has proved an effective way of increasing footfall for the area.

Keighley BID