Case Study: VWFS achieves higher conversions and better user engagement with CUX

VWFS boosts leads by 45% with CUX

Volkswagen Financial Services (VWFS) partnered with the digital analytics platform CUX to gain deeper insights into user behavior on its website. The challenge was to improve user engagement and conversions, which were being held back by issues like low visibility of financing tools, inefficient navigation, technical problems with forms, and a lack of personalization for its core audience of business users.

CUX conducted an expert audit to identify key drop-off points and provided specific recommendations. The solution involved a series of targeted optimizations, such as restructuring page layouts, improving form usability, and adding visual cues for mobile users. These changes, implemented by VWFS with CUX's guidance, led to significant results including a 30% increase in form conversion rates, a 100% increase in business user conversion rates, and a 45% increase in leads from improved filtering.

VWFS