CUX
8 Case Studies
Case Study: T-Mobile PL restores conversions with CUX
A CUX Case Study
T-Mobile PL restores conversions overnight by 68% with CUX
T-Mobile PL, a leading mobile operator in Poland, faced a sudden and significant drop in online conversion rates during a campaign, with users abandoning the process at the shopping cart stage. The challenge was to quickly identify the root cause of this drop. They turned to the vendor CUX and its digital experience analytics platform to analyze user behavior and pinpoint the issue.
Using CUX's Visit Recordings and Conversion Waterfalls, the team identified a critical pricing discrepancy between the landing page and the cart, which was causing user confusion. Thanks to CUX's seamless integration with Google Tag Manager, the team could efficiently access the exact data needed. By swiftly resolving this inconsistency, CUX enabled T-Mobile PL to recover its conversion rates by 68% overnight, restoring the campaign's success and enhancing the overall user experience.
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