CUX
8 Case Studies
Case Study: Rossmann boosts checkout conversions with CUX
A CUX Case Study
ROSSMANN boosts checkout conversions by 2 points with CUX
The customer, Rossmann, an online drugstore, faced the challenge of understanding user behavior to reduce drop-offs and optimize its e-commerce experience, particularly during checkout. They needed to move beyond basic traffic data to analyze frustration points and improve the mobile journey. To achieve this, they partnered with the vendor CUX and utilized its digital experience analytics platform.
CUX implemented a solution by conducting a comprehensive analysis of the full customer purchasing path, comparing desktop and mobile behavior, and identifying key drop-off points. This led to immediate quick wins, such as a crucial change to the checkout flow. The results were significant, with Rossmann achieving a 2 percentage point increase in checkout conversion. The vendor CUX also helped optimize advertising campaigns and launched a pilot for mobile app analytics, leading to improved overall user satisfaction.
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