Case Study: Footwear Company boosts conversions with CUX

Footwear Company lifts conversions with CUX in 2 days

A footwear company was struggling with an alarmingly low conversion rate on its e-commerce site, particularly from mobile users. They incorrectly assumed that traffic from multivendor marketplaces was the primary issue. Partnering with the analytics platform CUX, the customer sought to use behavioral data to identify the real friction points preventing purchases instead of investing in costly retargeting campaigns.

CUX analyzed the user journey and discovered that intrusive pop-ups and a difficult-to-close newsletter sign-up were causing significant frustration and rage clicks on mobile. They provided quick-win recommendations that the client implemented in just two days of work. This solution streamlined the path to purchase, which resulted in a dramatic surge in conversion rates and significantly improved user satisfaction, saving the footwear company substantial resources.

Footwear Company