Case Study: ERGO Hestia improves lead generation and purchase intent with CUX

ERGO Hestia boosts purchase intent 50% with CUX

ERGO Hestia, a leading insurance provider, partnered with the vendor CUX to address the challenge of its complex website architecture. The site was creating friction for users, making it difficult to navigate to key product pages and hindering the generation of high-quality leads, which was critical for their business model.

CUX implemented an exploratory analysis using behavioral data like visit recordings and heatmaps to diagnose issues, particularly on the homepage. This led to a collaborative redesign plan that simplified the structure and highlighted key content. The solution empowered ERGO Hestia's team with new analytical skills and drove significant results, including funneling 15% more traffic to product pages, achieving a 50% increase in purchase intent, and generating a 37% lift in qualified 'Request a Call' leads.

Ergo Hestia