Case Study: Aniakruk.pl achieves 3x higher campaign conversion with CUX

Aniakruk.pl boosts campaign conversion 3x with CUX

Aniakruk.pl, a renowned Polish jewelry brand, faced a challenge in understanding how users interacted with their seasonal campaign pages, particularly for Valentine’s Day. Although these campaigns generated traffic, it was unclear if users were finding the right products or getting lost. They partnered with the vendor CUX to unlock behavioral insights to improve campaign performance.

CUX implemented an analysis using its digital experience analytics platform, specifically employing heatmaps and rage click analysis to understand user behavior from campaign-specific traffic. This revealed that users preferred to filter results rather than click on products directly and identified specific friction points. Based on these insights, CUX provided recommendations that led to a threefold increase in campaign conversion rates for Aniakruk.pl.

Aniakruk.pl