Case Study: Carolina Comfort SC Achieves More Leads and Higher Rankings with CutThroatMarketing

A CutThroatMarketing Case Study

Preview of the Carolina Comfort SC Case Study

Carolina Comfort SC boosts leads 320% with CutThroatMarketing

Carolina Comfort SC, an HVAC company, was struggling with a poorly performing cookie-cutter website from a previous marketing firm. This resulted in dismal Google search rankings and a cost of over $100 per lead from their advertising campaigns. They hired CutThroatMarketing for a new marketing strategy, website redesign, and improved PPC and local SEO efforts.

CutThroatMarketing designed a completely custom, SEO-optimized website and implemented a multi-faceted strategy including Google PPC advertising, local SEO, and social media engagement. The results were dramatic: a 242% increase in website traffic, a 320% increase in lead generation, and a reduction in cost per lead by over 75%, down to $26.31. CutThroatMarketing also secured top rankings on Google and Google Maps, making Carolina Comfort a dominant household name in their market.


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