Case Study: Turo achieves 300% improvement in marketing ROI with Custora

Turo Increases ROI by 300% by Optimizing CLV With Custora

Turo, a peer-to-peer car sharing marketplace operating in 2,100+ cities and 300+ U.S. airports, needed a more scientific, scalable way to measure marketing ROI. Although the team measured unit economics via CLV:CAC, their process relied on fragmented spreadsheets that couldn't deliver predictive, granular insights across channels, campaigns, keywords and creatives without creating thousands of manual reports.

Turo implemented Custora’s machine-learning CLV platform, feeding it 50+ variables to automate predictive lifetime-value scoring, power dashboards, and even drive automated bidders. The new system enabled channel- and keyword-level bid optimization, helped acquire higher-value customers for less, and improved marketing ROI by roughly 300%; Turo’s annualized gross revenue grew over 25× from 2014 to 2018 while scaling more efficiently.

Turo

Andrew Mok

Director of BI