Case Study: Tiffany & Co. achieves dramatic improvements in email, direct mail, and clienteling with Custora

Tiffany uses custora to dramatically improve the performance of their email, direct mail, and clienteling programs

Tiffany & Co., the century-old luxury jeweler, wanted to boost the performance of its email, direct mail and clienteling programs by getting more value from its customer database. Despite strong digital capabilities, the marketing team relied on simple segmentation and needed a more sophisticated, predictive approach to identify the right audiences and anticipate customer behavior.

Tiffany implemented Custora’s Customer Analytics Platform to build individual customer profiles, apply machine learning–driven churn scoring, affinity targeting and persona-based segmentation, and to optimize catalog and in-store outreach. The effort produced a quick lift in email revenue, a significant increase in catalog revenue per recipient, better engagement from lower-frequency email sends, and more personalized, effective service for platinum customers.

Tiffany & Co