Case Study: The Bouqs Company achieves 45% Mother's Day revenue lift and 64% more orders with Custora's segmentation

The bouqs uses custora's segmentation to increase total revenue on mother's day by 45% and total orders by 64%

The Bouqs Company is a direct-to-consumer online floral retailer that delivers sustainably grown, cut-to-order flowers nationwide. Although they had basic ESP-driven segmentation and ran two weekly promotional emails plus broad Facebook brand ads, the marketing team wanted smarter lifecycle targeting to reach high-value customers, reactivate churn-risk buyers, and tailor messaging by shopper preferences.

Using Custora’s clustering on transactional data, Bouqs created detailed segments (VIP tiers, product preferences, lost and churning customers) and paired those with personalized email creative, upsell treatments (defaulting high-value customers to grand sizes) and targeted paid social. The targeted Valentine's and Mother's Day campaigns and improved drip/win-back series drove strong results: Mother's Day revenue rose ~45% vs. the prior year, total orders grew 64.1%, drip campaigns lifted revenue 20%, unsubscribe rates fell 27%, and Facebook promos efficiently generated additional orders.

The Bouqs Company