Case Study: The Bouqs Company boosts recurring revenue and drives 9x more scheduler sign-ups with Custora

The Bouqs Company Leverages Custora’s Event Propensity Models to Increase Customer Loyalty

The Bouqs Co., an online florist that delivers sustainably grown arrangements, faced the challenge of creating predictable, year‑round demand in a highly seasonal, low‑margin industry. Although subscriptions and a special‑occasion scheduler drove much higher lifetime value, the company struggled to identify which customers would actually use those services, leading to wasted marketing spend and missed opportunities for recurring revenue.

Using Custora’s event propensity models to predict which customers were most likely to sign up for subscriptions or the scheduler, The Bouqs targeted a narrow high‑propensity segment (about 8% for the scheduler) with personalized messaging instead of broad, full‑file campaigns. The targeted approach reduced extraneous ad spend and email sends, produced a nine‑fold increase in sign‑up likelihood among the high‑propensity group, and generated nearly 90% of scheduler sign‑ups within seven days—efforts that have now been automated for ongoing gains in efficiency and revenue.

The Bouqs Company

Phil Irvine

Director of CRM