Case Study: Dermstore achieves smarter lifecycle targeting and a 2% revenue lift with Custora

Reaching customers at the right moment in their lifecycles and prioritizing promotions

Dermstore, a dermatologist-founded, Target-owned online beauty retailer with more than 1 million active customers, needed a better way to engage shoppers at the right moments in their lifecycle and prioritize promotions without relying on IT. The challenge was turning vast, multi-channel customer data into timely, relevant marketing that preserved the retailer’s close customer relationships.

Dermstore implemented Custora’s platform—using Segmentation Studio and predictive models—to give marketers point-and-click access to customer insights, run their own queries, and push segments into email, direct mail, social and display campaigns. The result: clearer promotion prioritization, improved campaign ROI, plans for daily personalization driven by user-level predictions, and an overall revenue lift of about 2%.

Dermstore

Cathy Beaupain

President