Case Study: One Kings Lane achieves a 4% revenue lift with Custora's predictive lifetime value segmentation

One Kings Lane realized a 4% increase in revenue leveraging custora's predictive lifetime value segmentation

One Kings Lane, a fast-growing online destination for home decor and unique vintage finds, needed a faster way to identify high- and low-value customers to personalize marketing. Their historical CLV method only summed past spend, forcing the team to wait many months before knowing a customer’s value and hampering timely, targeted engagement.

By implementing Custora’s predictive lifetime value models and API, One Kings Lane began receiving individual CLV predictions within days — even for recent signups — and fed those scores into email, on-site, and promotional workflows. That predictive segmentation enabled personalized, cross-channel marketing and drove a 4% increase in incremental revenue.

One Kings Lane

Elizabeth Dobbin

Sr. Director of Marketing