Case Study: ELOQUII maximizes lifetime value and boosts revenue (27% lift) with Custora

Eloquii uses customer insights to drive profitable growth in women's plus size fashion

Eloquii is a fast-growing online retailer founded in 2014 that designs trendy apparel exclusively for plus-size women. Facing the dual challenge of acquiring new customers and managing acquisition cost relative to lifetime value, the team realized they needed to move beyond short-term metrics like ROAS and use predictive analytics to grow and retain higher-value customers—capabilities they did not have in-house.

Eloquii partnered with Custora to apply machine learning-driven customer analytics that predicted individual lifetime value, identified “early VIPs,” and flagged customers at risk of churn so the team could intervene proactively. The results were immediate: Custora’s predictive churn model generated 27% more revenue than a rules-based approach, the early VIP program increased revenue by 12–15%, and performance marketing was retuned to maximize long-term customer value.

ELOQUII

Kelly Goldston

VP of Marketing