Case Study: Fashion Retailing Company achieves 1.5% overall revenue lift and boosts email engagement with Custora

Custora Predictive User Insights Drive 1.5% Business Growth for Fashion Retailer

A fashion retailer that relied heavily on email for discovery and growth was seeing signs of fatigue from its five-version daily email program and needed new ways to reconnect with customers through more relevant, personalized messages. The challenge was to reverse declining engagement by predicting and surfacing each customer’s future product affinities.

Custora built per-customer predictive affinity profiles and integrated those insights with the retailer’s ExactTarget ESP to deliver millions of individually curated emails daily, allowing dynamic ordering and customization of content. The result was double-digit lifts in email engagement and a sustained 1.5% overall lift in company revenue.