Case Study: High Camp Flasks boosts gifting sales with Customily

High Camp Flasks drives 18% custom D2C orders with Customily

High Camp Flasks, a brand selling premium outdoor barware, identified that a significant portion of their sales were for gifting, but they lacked a premium personalization tool to offer engraving. They needed a solution flexible for their manufacturing workflow and elegant enough to match their brand quality, which they found with the vendor Customily and its product personalization service.

Customily provided a clean, intuitive personalization app with a real-time preview feature, which High Camp Flasks first implemented on their flagship Firelight 750 Flask. This transformed the shopping experience, giving customers confidence in creating unique gifts. The solution became a strategic growth channel, with custom orders accounting for about 18% of their direct-to-consumer sales and personalized items becoming a major revenue driver, especially during the holiday gifting season.

High Camp Flasks