Case Study: Aphago achieves 120,000+ orders and a personalized retail brand with Customily

Aphago scales to 120,000+ orders with Customily

Aphago, a Brazilian e-commerce brand originally operating physical mall stores, faced the challenge of transitioning to a successful online business model. Founder Leandro Pitelli discovered the potential of personalized products but had no experience in the channel and his initial attempts with Customily's personalization platform were unsuccessful.

By persistently using Customily to test and iterate on personalized product designs, Aphago found breakthrough success. The vendor's platform, including features like integrated background removal, became the engine of the brand's new identity. This solution enabled Aphago to completely pivot online, resulting in over 120,000 orders and approximately R$19 million (roughly $3.7M USD) in revenue, establishing it as Brazil's largest personalized print-on-demand brand.

Aphago