Case Study: Ontop boosts sales productivity and saves legal team time with CustomGPT.ai

CustomGPT.ai Optimizes Sales Process For Ontop

Ontop, an international payroll services company, faced a challenge where its legal team was overwhelmed by repetitive questions from the sales team regarding compliance and jurisdictional rules. This manual process was inefficient and prevented the legal team from focusing on more strategic work. To address this, Ontop turned to the vendor CustomGPT.ai to implement an AI solution.

CustomGPT.ai provided a no-code platform to build an AI agent named "Barry," which was integrated directly into Ontop's Slack. The solution handled over 400 complex queries monthly, providing citation-backed answers that built user trust. This reduced the response time for sales questions from 20 minutes to 20 seconds and saved the legal team 130 hours per month, allowing them to refocus on strategic tasks and significantly improving overall operational efficiency.

Ontop

Tomas Giraldo

Product Manager