Case Study: Orkla automates sales territory assignment for 60,000+ customers with Customertimes

Orkla automates 60,000+ customer territory assignments with Customertimes

Customertimes helped Orkla, a major Norwegian consumer goods conglomerate, overcome a fragmented and inefficient sales operation. The challenge was managing over 60,000 customers across multiple business units with disconnected tools, which led to manual territory assignments, limited visibility, and siloed operations that hindered collaboration and scalability.

The solution implemented by Customertimes utilized their CT CPG package on Salesforce to automate territory management and deployed CT Mobile for field reps. This provided a unified platform with ERP integration and CT Presenter tools. The results included the automated assignment of all 60,000+ customers to sales territories, seamless field-to-back-office order flow, and support for over 200,000 annual customer visits, enabling stronger collaboration and more valuable customer conversations.

Orkla