Case Study: Freesbe boosts marketing performance with Customertimes' Salesforce Data Cloud implementation

Freesbe boosts marketing effectiveness by 30% with Customertimes

Freesbe, the unified financial services brand of Israel's Carasso Motors Group, faced a significant challenge due to fragmented data spread across a dozen disconnected systems. This prevented a single customer view, made campaign execution slow and manual, and blocked AI readiness. Customertimes was engaged to address these data silos and improve marketing performance.

Customertimes implemented a Salesforce Data Cloud solution to act as a central data hub, integrating information from ERP, marketing, and survey systems into unified customer profiles. This provided Freesbe with a complete 360° customer view and transformed its operations. The project resulted in a 30% increase in marketing campaign effectiveness and cut campaign launch times from weeks down to hours.

Freesbe