Case Study: Captivate eliminates commission chaos with Customertimes and Salesforce Spiff

Captivate cuts commission errors and speeds approvals with Customertimes

Captivate, a digital advertising company, faced significant challenges managing complex commissions across multiple revenue streams using error-prone spreadsheets. This manual process led to frequent errors, fragmented data, and a lack of visibility, eroding trust and scalability. Customertimes was engaged to address these issues.

Customertimes implemented a solution integrating Salesforce as a data backbone with Spiff for commission management. This automated framework replaced manual spreadsheets, streamlining calculations and approvals for all revenue lines. The results included dramatically fewer errors, faster approval cycles, and restored seller trust through real-time visibility, providing Captivate with a single, scalable system ready for growth.

Captivate