Case Study: Tyent achieves 5.5x browse-abandonment email revenue with Customers.ai

Tyent boosts browse-abandonment revenue 5.5x with Customers.ai

Tyent, a seller of premium alkaline hydrogen water ionizers, needed to increase its email performance and revenue. The challenge was that their existing platform, Klaviyo, could not identify all anonymous shoppers or ensure emails reached the primary inbox, causing them to miss high-intent opportunities.

Customers.ai implemented its X-Ray visitor identification tool to recover more shopper intent signals and its Inboxer email deliverability tool to optimize inbox placement. This solution, integrated into Tyent's existing Klaviyo flow, resulted in a 5.5x increase in email revenue, a 78% higher click rate, and an additional $37,220 in attributed revenue.

Tyent