Case Study: Summit Academy OIC boosts prospective student applications with Customers.ai

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Preview of the Summit Academy OIC Case Study

Summit Academy OIC increases prospective student applications 30% with Customers.ai

Summit Academy OIC, a tuition-free vocational school, wanted a more cost-effective method to generate high-quality prospective students and increase enrollments in its programs. The school turned to vendor Customers.ai to help achieve this goal using a Messenger bot solution.

Customers.ai implemented a solution using Facebook click-to-Messenger ads and a website chat widget to attract and engage prospective students. An automated bot provided information, qualified leads, and nurtured them with a drip campaign. This approach resulted in a 30% increase in prospective students and a 10x lower cost per acquisition compared to other Facebook ad campaigns for Summit Academy OIC.


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