Case Study: Summit Academy OIC increases prospective student applications with Customers.ai

Summit Academy OIC - Customer Case Study

Summit Academy OIC, a tuition-free vocational school, sought a cost-effective method to generate high-quality leads and increase student enrollments for its programs. Their previous Facebook ad campaigns drove traffic to their website, but only a small percentage of visitors applied for information sessions. They partnered with Customers.ai to implement a solution using a Messenger chatbot to improve engagement and lead qualification.

Customers.ai implemented a Facebook Messenger bot that interacted with prospective students via click-to-Messenger ads and a website widget. The bot provided information, qualified leads by identifying program interests, and delivered targeted information packets. It then nurtured these leads with an automated drip campaign, ultimately encouraging them to apply for an information session. This solution from Customers.ai led to a 30% increase in prospective students and a 10x lower cost per acquisition compared to other Facebook ad campaigns.

Summit Academy OIC

Jay Rathell

Digital Marketing Specialist