Case Study: Sharkey's Cuts For Kids breaks appointment records with Customers.ai

Sharkey's Cuts For Kids - Customer Case Study

Sharkey's Cuts For Kids, a franchised hair salon in Odessa, TX, aimed to break the corporate grand opening record for services booked without spending a fortune on advertising. The salon partnered with the vendor Customers.ai to use their chatbot and Facebook click-to-Messenger ad service to automate bookings and reduce the time spent on customer support.

The solution involved Facebook ads that directed users to a Customers.ai Messenger chatbot. This bot managed a giveaway, captured user information, delivered vouchers, and assisted in booking appointments. This approach resulted in 120 appointments booked and 101 haircuts performed, shattering the previous record. The campaign also achieved a 58% decrease in cost per acquisition (CPA) and an average cost per result (CPR) of $1.26 for the franchise.

Sharkey's Cuts For Kids

Kris Olivo

President