Case Study: Movimientos Sagrados increases workshop registrations and cuts lead qualification costs with Customers.ai

Movimientos Sagrados - Customer Case Study

Movimientos Sagrados, a meditation workshop business based in Mexico City, sought to improve its ad performance and reduce the high costs associated with manually qualifying leads. The small husband-and-wife team was spending several hours daily answering prospect questions, which was an inefficient use of their time. They turned to Customers.ai to implement a solution using Facebook click-to-Messenger ads and automated chatbots to address this challenge.

The solution from Customers.ai involved routing Facebook ad traffic to a Messenger chatbot that answered frequently asked questions and guided prospects through the registration process. This automated system qualified leads, with a human only taking over to finalize details. This strategy enabled Movimientos Sagrados to achieve an 87% decrease in lead qualification costs and a 15% increase in conversions. Furthermore, the Customers.ai platform helped them generate more quality leads, resulting in a 50% average increase in class size.

Movimientos Sagrados

Angel Buendía

Director Of Marketing