Case Study: Mirai Clinical achieves 55x improved identity resolution with Customers.ai

Mirai Clinical boosts True Match Rate 55x with Customers.ai

Mirai Clinical, a premium skincare and wellness ecommerce brand, was a long-time customer of Retention.com but sought to ensure it was using the most accurate and reliable data for its marketing campaigns. Their challenge was to determine which identity resolution provider could offer superior data accuracy and a higher True Match Rate to avoid wasting spend and improve ROI.

The company implemented a head-to-head test with Customers.ai. The solution delivered dramatically higher data accuracy and a True Match Rate that was 55x higher than the previous provider. This resulted in Customers.ai making 329 accurate predictions in one week compared to just 23, allowing Mirai Clinical to increase flow volume, reduce wasted spend, and boost marketing performance with nearly 1.5x higher ROI in the first two weeks.

Mirai Clinical