Case Study: a health and wellness ecommerce brand achieves 17.5X ROI and $70K in attributable revenue with Customers.ai

Leading Health & Wellness Company - Customer Case Study

A leading health and wellness company using Shopify and Klaviyo faced the challenge of converting anonymous website visitors. With two-thirds of shoppers never adding items to a cart, their abandoned cart recovery emails were ineffective. Additionally, privacy updates from Apple and others had drastically reduced the size and effectiveness of their Meta Ads remarketing audiences, limiting their ability to re-engage potential customers.

The company implemented Customers.ai and its X-Ray product to identify anonymous visitors and their behavior. They used this data to segment and trigger targeted Klaviyo email automations and to build vastly larger and more complete Meta remarketing and lookalike audiences. This solution from Customers.ai directly generated $70,000 in revenue and a 17.5X ROI in 30 days by adding 187,000 new leads to their email lists and significantly improving their ad targeting.