Case Study: Huckle Bee Farms doubles sales with Customers.ai

Huckle Bee Farms doubles sales with Customers.ai and cuts Facebook CPA by 50%

Huckle Bee Farms, a producer of high-quality raw honey, sought to increase sales and scale their Meta Ads campaigns. Their challenge was to retarget non-purchasing website visitors, lower their cost per acquisition (CPA), and scale their campaigns without hurting their return on ad spend. To achieve this, they partnered with the vendor Customers.ai.

Using Customers.ai's Super CAPI and Restore solutions, the company was able to capture high-intent website visitors and improve their ad targeting on Meta. This implementation led to a 2x increase in sales, a 50% decrease in Facebook CPA, and a 52% improvement in their Event Match Quality Score, all within a month.

Huckle Bee Farms