Case Study: Harvest Hosts cuts Facebook CPA and boosts email growth with Customers.ai

Harvest Hosts cuts Facebook CPA by 28% with Customers.ai

Harvest Hosts, an RV hosting and camping service, partnered with Customers.ai to enhance their marketing efforts. Their challenge was to drive more conversions by improving the performance of their existing email and Facebook ad campaigns, specifically aiming to grow their email newsletter, retarget abandoned website visitors, and lower their acquisition costs.

Using the Customers.ai Website Visitor ID X-Ray pixel and its Restore feature for Facebook retargeting, Harvest Hosts identified anonymous website visitors and segmented them by intent. This solution delivered impressive results, including a 28% decrease in Facebook CPA, a 58,000-person increase in their weekly retargeting audience, and $125,000 in added annual revenue. Customers.ai helped them significantly grow their email list and achieve a 25x return on their investment in the platform.

Harvest Hosts