Case Study: DFND Achieves 4.5x More Revenue with Customers.ai

DFND generates 4.5x more revenue with Customers.ai

The athletic apparel brand DFND sought to improve its website visitor identification to power more effective email marketing segments and remarketing campaigns through its Klaviyo integration. They were using a solution called Opensend but were looking for a more accurate alternative, which led them to test the vendor Customers.ai.

Customers.ai implemented its accurate visitor identification service for DFND. This solution delivered a 77% accuracy rate for anonymous visitor identification, which was 3x higher than the alternatives they tested. As a result, DFND generated 4.5x more revenue and achieved 11x higher email engagement and click rates with Customers.ai compared to their previous tool, Opensend.

DFND