Case Study: Cove Smart boosts returning shopper recognition and revenue with Customers.ai

Cove Smart generated $380k in 6 months with Customers.ai

Cove Smart, a smart home security brand, faced the challenge of tracking shoppers across sessions and devices due to privacy changes and data limitations. This made it difficult to get a full view of the customer journey and recognize high-intent returning shoppers for winback campaigns, putting a ceiling on their customer lifetime value. They used Klaviyo but were limited by its expiring cookies.

The company implemented the Customers.ai Data Detox to overhaul its identity data pipeline. By using Customers.ai for accurate visitor identification, they removed their legacy tool and rebuilt segments around verified contacts. The results were dramatic, including a 60% lift in identifying returning visitors, a $70,000 increase in recovery flow revenue, and $380,000 in total incremental revenue over six months. Customers.ai also helped reduce spam complaints by 90%.

Cove Smart