Case Study: Car Loans Canada boosts loan application conversions with Customers.ai

Car Loans Canada cuts CPA by 44% with Customers.ai

Car Loans Canada, an online automotive financing company, sought to increase brand awareness and reduce its cost per acquisition for loan applicants through its Facebook advertising. To address this challenge, they partnered with the vendor Customers.ai to implement a chatbot solution.

Customers.ai provided a chatbot for Facebook click-to-Messenger ads that assisted users in completing a loan application directly within Messenger. This solution led to a 75% increase in conversion rates and a 44% decrease in cost per acquisition. The implementation by Customers.ai also resulted in a 2.3x return on ad spend for the client.

Car Loans Canada