Case Study: Car Loans Canada boosts loan application conversions with Customers.ai

Car Loans Canada - Customer Case Study

Car Loans Canada, an online automotive financing company, sought a more effective way to generate high-quality loan applicants while reducing its cost per acquisition. The company wanted to improve its Facebook ad performance and raise brand awareness in a cost-efficient manner, moving its focus from generating simple leads to acquiring fully completed applications.

The company implemented a solution from Customers.ai, using its chatbot technology to power Facebook click-to-Messenger ads. The Customers.ai chatbot presented a shortened, interactive application form within Messenger. This approach resulted in a 75% increase in conversion rates and a 44% decrease in cost per applicant, demonstrating a significantly higher return on ad spend for Car Loans Canada.

Car Loans Canada

Jesse Perreault

VP Of Marketing