Case Study: Sponge Cakes Simplifies Custom Photo Cake Ordering with Customer’s Canvas Web-to-Print

Sponge Cakes streamlines personalized photo cake orders with Customer’s Canvas in 1 minor pipeline adjustment

Sponge Cakes, a UK-based online cake manufacturer, needed a web-to-print solution to simplify its clunky process for ordering custom photo cakes. Their challenge was to build a system with a high-quality user experience, cross-browser compatibility, and templated designs that customers could easily personalize without incurring unpredictable per-use costs. After unsuccessful in-house attempts, they turned to the vendor, Customer's Canvas.

Customer's Canvas provided its web-to-print editor with a robust API for integration into Sponge Cakes' PHP-based storefront. The solution allowed customers to easily upload photos and design cake toppers with a realistic preview feature. For Sponge Cakes, the integration was simple, requiring only minor adjustments to their production pipeline. The result was a vastly improved and convenient customer journey, positive user feedback on the ease of the tool, and new ideas for future templated designs.

Sponge Cakes