Case Study: Makro Kerstpakketten achieves faster, error-free voucher fulfillment with Customer's Canvas

Makro Kerstpakketten streamlines voucher fulfillment with Customer's Canvas, saving hours on personalization

Makro Kerstpakketten, a Dutch division of Metro AG, faced significant challenges in managing the manual creation and distribution of personalized Christmas gift vouchers for corporate clients. Their previous process was time-consuming, prone to errors, and struggled with compliance for handling personal data. They partnered with vendor Customer's Canvas to implement a tailored web-to-print solution to automate and streamline this workflow.

Customer's Canvas developed a custom application that automated order management and integrated a design editor with variable data printing. This eliminated manual data entry, ensured GDPR compliance, and generated print-ready PDF files. The solution allowed Makro to fully automate order fulfillment, drastically reduce errors, and achieve major productivity gains through a more efficient and reliable process.

Makro Kerstpakketten