Case Study: BRUM automates lead qualification and boosts conversions with Customerly AI

BRUM converts 18.5% of inbound chats with Customerly

BRUM, a digital driving school and scale-up based in Italy, faced a significant challenge in managing a high volume of inbound leads from paid campaigns. Most of these leads, for services like instructor recruitment and franchise licensing, were not a good fit. Using their previous platform, Intercom, every conversation landed with their human sales team, which wasted countless hours qualifying out the wrong candidates. This inefficiency was a major tax on the team's time as they scaled rapidly. To solve this, they turned to Customerly and its AI agent, Aura.

By implementing Customerly's Aura and using its AI Missions feature, BRUM automated the entire top-of-funnel lead qualification process. Aura acts as a first responder on WhatsApp and web chat, asking qualifying questions and politely closing the loop with wrong-fit leads herself. This ensured the human sales team only ever interacted with qualified prospects. As a result, Customerly's solution handled 254 conversations over six months, generating 47 paying customers for an 18.5% conversion rate. The team of four now handles over 800 conversations monthly, with Aura providing an average first reply time of 26 seconds and completely filtering out inefficient leads.

BRUM