Case Study: ZEN.COM achieves 50% more active users with Customer.io

ZEN.COM boosts active users by 50% with Customer.io

ZEN.COM, a global fintech company, struggled to convert and activate its growing mobile app user base. Their previous tool, HubSpot, limited them to a single-channel email strategy focused on transactions, hindering user education and engagement. They turned to Customer.io for a solution.

By implementing Customer.io, ZEN.COM developed a hyper-personalized, multi-channel messaging strategy incorporating in-app messages and push notifications. Using Customer.io's advanced segmentation, they triggered behavior-based campaigns, location-based offers, and value-based nurturing. This approach led to a 50% year-over-year increase in their active user base.

ZEN.COM