Case Study: ZEN.COM achieves a 50% increase in active users with Customer.io

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

ZEN.COM faced stagnant engagement and low activation from relying largely on a single-channel messaging approach. To modernize their customer communications and improve activation and retention, ZEN.COM migrated to Customer.io to enable event-triggered messaging, advanced segmentation, and multichannel outreach.

Using Customer.io, ZEN.COM added in‑app messages and push notifications to existing email flows, leveraged event triggers and data-driven segmentation, and ran automated A/B tests to optimize campaigns. The result: a 50% increase in active users, a 15% lift in user activation across targeted segments, and a 40% increase in customer retention (rising from 5% to 7%).

ZEN.COM

Michał Dąbrowski

Communications & Product Growth Manager