Case Study: TryHackMe achieves 10% monthly revenue growth with Customer.io

TryHackMe’s 10% monthly revenue growth

TryHackMe is an independent online learning platform training over half a million people in cybersecurity. As it grew, the team needed a better way to send targeted, personalized emails based on user experience levels and behavior to improve conversions from freemium users to paying subscribers. TryHackMe chose Customer.io and its messaging platform after finding other tools too difficult to integrate and too limited for workflows and segmentation.

With Customer.io, TryHackMe implemented automated, segmented campaigns and centralized email management, supported by one-click integration with Segment and guidance from Customer.io’s messaging experts. The results were strong: TryHackMe achieved 10% month-over-month growth, a 13.7% conversion rate on subscriber-acquisition campaigns, over 250,000 new signups in six months, and an early 2% lift in an A/B test within one week.

TryHackMe

Ben Spring

Co-Founder