Case Study: StuDocu boosts global user engagement with Customer.io

StuDocu boosts email engagement to 33% open rates with Customer.io

StuDocu, an online platform where students share study resources, needed to engage a global community of 15 million monthly users across 60 countries and 17 languages. The challenge was to send relevant, timely messages—accounting for time zones and languages—to encourage user contribution and platform activity, which are the lifelines of their marketplace. They turned to Customer.io for its marketing automation and data platform.

Using Customer.io, StuDocu implemented segmented, event-triggered campaigns and leveraged detailed user data for personalization. The solution automated user onboarding, transactional messages, and re-engagement campaigns based on user behavior and time zones. This data-driven approach from Customer.io delivered strong results, including an average email open rate of 33% (peaking at 73%) and a top campaign achieving a 10% click-through rate, well above industry averages, while managing 2.3 million emails monthly.

StuDocu