Case Study: RushOrderTees achieves 99% email consolidation and 2-day faster delivery with Customer.io

RushOrderTees 1 new Customer.io feature, 140% revenue increase

RushOrderTees, a custom apparel company, needed to streamline order-driven communications and shorten production and delivery times while consolidating multiple email tools. They partnered with Customer.io, leveraging its visual workflow builder, event-driven data campaigns, and integrations to move from a fragmented stack to a unified platform.

Customer.io implemented order-triggered campaigns, a single automated order-confirmation workflow (18 emails and 15 logic splits), and webhook/event integrations to ingest data across the tech stack. The solution consolidated 99% of RushOrderTees’ email activity into Customer.io and reduced the delivery process by two days, significantly improving efficiency.

RushOrderTees

Matt Hayes

Email Marketing Manager