Case Study: Notion achieves global lifecycle marketing success with Customer.io

Notion + Customer.io Scaling lifecycle marketing for global impact

Notion, the AI-powered workspace used by teams worldwide, needed a way to scale personalized lifecycle marketing as its global audience grew, with 80% of users outside the U.S. The small lifecycle team struggled to communicate effectively across different languages, locations, and preferences, and turned to Customer.io for a flexible platform to help them reach users more personally.

Using Customer.io, Notion launched localized onboarding and feature-adoption campaigns, used dynamic logic to segment users, and ran A/B tests to improve messaging and product positioning. The results included a 6–7% lift in conversion rates, 49–51% open rates with 1–1.5% CTR on personalized onboarding, and a 20% increase in open rates from A/B testing, helping Notion drive millions in revenue and stronger product adoption.

Notion

Meli Musson

Notion