Case Study: Notion scales global lifecycle marketing and boosts revenue with Customer.io

Notion boosts conversion rates 6-7% with Customer.io

Notion, a global AI-powered workspace, faced the challenge of scaling personalized lifecycle marketing to millions of users worldwide, with 80% located outside the United States. Their young team needed a flexible platform to ensure messaging resonated across different locations, languages, and preferences. They turned to the Customer.io platform to address this.

Using Customer.io, Notion implemented localized onboarding campaigns and used dynamic logic for personalized feature adoption emails. The vendor's A/B testing capabilities also helped optimize product launch positioning. These efforts led to a 6-7% increase in conversion rates for localized campaigns, open rates of 49-51% for personalized onboarding, and a 20% lift in open rates from testing. Customer.io enabled the team to drive significant product adoption and directly impact millions in revenue.

Notion