Case Study: Guardio captures 20% of monthly upgrades with Customer.io

Locking Users into Segments to Unlock 20% of Monthly Upgrades

Guardio, a cyber-protection provider, needed to convert more users to higher plans and gain control over lifecycle communications. To do this they partnered with Customer.io, sending product event data into the platform to enable timely, behavior-driven messaging rather than broad broadcasts.

Using Customer.io, Guardio implemented full-cycle campaigns with roughly 400 event triggers and targeted segments (including users who experienced the most blocked attacks), enabling personalized upgrade prompts and peer-review requests. The Customer.io-powered strategy captured 20% of monthly upgrades from a single campaign and gave Guardio centralized control over lifecycle messaging.

Guardio

Sharon Blatt Cohen

Senior Marketing Lead