Case Study: StuDocu drives global user engagement with Customer.io

How StuDocu keeps their 15 million global monthly users engaged

StuDocu is an online student community with 15 million monthly active users across 60+ countries and 17 languages. As its marketplace depends on users both uploading and consuming study materials, the company needed a better way to keep global audiences engaged with timely, relevant messaging across time zones and languages. To solve this, StuDocu turned to Customer.io for segmentation, event triggers, onboarding, transactional messaging, and re-engagement campaigns.

With Customer.io, StuDocu built data-driven email programs that personalize messages by location, language, university, and user behavior. The results include an average 33% open rate, a peak open rate of 73%, and a 10% click-through rate on a key supply-driving campaign. Customer.io also helped StuDocu send about 2.3 million emails per month at the right local time and maintain a single source of truth for user journeys, improving engagement and campaign performance.

StuDocu

Martine Peeters

Marketing and Communications Manager