Case Study: Spotahome achieves 5x more bookings and 40% higher retention with Customer.io

How Spotahome became 5x more efficient with Customer.io

Spotahome, a property-rental marketplace, struggled with low retention and slow, manual booking workflows that relied on engineering to send messages and verify listings. To scale communications and reduce human touch points, Spotahome adopted Customer.io’s messaging and automation platform, including event triggers, webhooks, and A/B testing.

Customer.io enabled Spotahome to democratize message sending (20% of the organization can now create campaigns), automate property verification, and run data-driven A/B tests to optimize messaging. The results: a 40% increase in customer retention (from about 5% to 7%), agents handling 5x more bookings after removing manual steps, and a substantial boost in messaging efficiency—delivered through Customer.io.

Spotahome

Jorge Alonso

Marketing Manager